Brand Champions: How Superheroes bring Brands to Life

Buckingham, I.

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-01-26

Format: Hardcover

ISBN-13: 9780230220324

DOI: 10.1057/9780230304659

Dimensions: 235cm x155cm

Pages: 209