{"product_id":"9780230219762","title":"Identifying Hidden Needs: Creating Breakthrough Products","description":"\u003ch1\u003eIdentifying Hidden Needs: Creating Breakthrough Products\u003c\/h1\u003e \u003ch2\u003eGoffin, K.; Lemke, F.; Koners, U.\u003c\/h2\u003e \u003cp\u003eToo many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-10-06\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230219762\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230294486\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 261\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47437906935948,"sku":"9780230219762","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230219762.jpg?v=1775913435","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230219762","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}