{"product_id":"9780230217072","title":"Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study","description":"\u003ch1\u003eMetaphor and Gender in Business Media Discourse: A Critical Cognitive Study\u003c\/h1\u003e \u003ch2\u003eKoller, V.\u003c\/h2\u003e \u003cp\u003eThis new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2004-05-25\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230217072\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230511286\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 244\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431261880460,"sku":"9780230217072","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230217072.jpg?v=1775882780","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230217072","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}