{"product_id":"9780230210608","title":"Language and the Market","description":"\u003ch3\u003eLanguage and Globalization\u003c\/h3\u003e\u003ch1\u003eLanguage and the Market\u003c\/h1\u003e\u003ch3\u003eH. Kelly-Holmes | Gerlinde Mautner\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Linguistics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eMarket forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sámi rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies.\u003c\/div\u003e\u003cdiv\u003eCLAIRE COWIE is Lecturer in Linguistics and English Language, University of Edinburgh, UK\r\nDANIEL CUNLIFFE is a Senior Lecturer in Multimedia Computing and leads the Computing and Minority Languages Group within the Faculty of Advanced Technology at the University of Glamorgan, UK\r\nLOULOU EDELMAN is at the Centre for Language and Communication, University of Amsterdam, The Netherlands\r\nBETSY E. EVANS is an Assistant Professor of Linguistics, Department of Linguistics, University of Washington, Seattle, USA\r\nPOUL ERIK FLYVHOLM JØRGENSEN is Associate Professor, Centre for Corporate Communication, Aarhus School of Business, University of Aarhus, Denmark\r\nDURK GORTER is Ikerbasque Research Professor, Faculty of Education, University of the Basque Country, San Sebastian, Spain\r\nBRITT-LOUISE GUNNARSSON holds the Chair in Sociolinguistics, Uppsala University, Sweden\r\nMANEL HERAT is a Lecturer in English Language and Linguistics, Liverpool Hope University, UK\r\nSUZANNE K. HILGENDORF is Associate Professor of Linguistics, Simon Fraser University, Canada\r\nMARIA ISAKSSON is Associate Professor, Norwegian School of Management, Norway\r\nGAVIN JACK is Reader in Culture and Consumption at the School of Management, University of Leicester, UK\r\nVERONIKA KOLLER is Senior Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UK\r\nSIRPA LEPPÄNEN is Professor of English, Department of Languages, University of Jyväskylä, Finland\r\nBEATRIZ P. LORENTE isa Lecturer in the Language and Communication Centre, School of Humanities and Social Sciences, Nanyang Technological University, Singapore\r\nELIZABETH MARTIN is Assistant Professor of French, Department of World Languages and Literatures, California State University, San Bernardino, USA\r\nLINDA McLOUGHLIN is pathway leader in English Language and Linguistics, Liverpool Hope University, UK\r\nHEIKO MOTSCHENBACHER is Postdoctoral Research Assistant, Linguistics Department, Institute of English and American Studies, Frankfurt University, Germany\r\nNICH PEARSON (retired) was the Director of the Welsh Consumer Council until 2007\r\nSARI PIETIKÄINEN is a Professor of Discourse Studies, Department of Languages, University of Jyväskylä, Finland\r\nSARAH RICHARDS is a Senior Policy Officer at the Welsh Consumer Council\r\nJAMIE SHINHEE LEE is Assistant Professor of Linguistics, University of Michigan-Dearborn, USA\r\nJOHN WALSH is Lecturer in the School of Irish, National University of Ireland, Galway, Republic of Ireland\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e09 April 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan UK\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780230210608\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e286\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":50805177188492,"sku":"9780230210608","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230210608.jpg?v=1781789797","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230210608","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}