{"product_id":"9780230201835","title":"The Cost of Capital","description":"\u003ch1\u003eThe Cost of Capital\u003c\/h1\u003e \u003ch2\u003ePorras, E.\u003c\/h2\u003e \u003cp\u003eThe relationship between risk, return and the cost of capital is contextualized by relating it to the needs of investors and borrowers, the historical evidence, and theories of choice and behavior. The text spans financial theory, its empirical tests and applications to real-world financial problems while keeping an entertaining easy-to-read style.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-12-14\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230201835\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230297678\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 246\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679061524620,"sku":"9780230201835","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230201835.jpg?v=1776569462","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230201835","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}