Housework and Housewives in American Advertising: Married to the Mop

Neuhaus, Jessamyn

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-11-16

Format: Hardcover

ISBN-13: 9780230114890

DOI: 10.1057/9780230337978

Dimensions: 216cm x140cm

Pages: 273