{"product_id":"9780230019812","title":"Politicians and Rhetoric: The Persuasive Power of Metaphor","description":"\u003ch1\u003ePoliticians and Rhetoric: The Persuasive Power of Metaphor\u003c\/h1\u003e \u003ch2\u003eCharteris-Black, J.\u003c\/h2\u003e \u003cp\u003eThis book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2004-11-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230019812\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230501706\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 239\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679470698636,"sku":"9780230019812","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230019812.jpg?v=1776572421","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230019812","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}