{"product_id":"9780230006836","title":"The Behavioral Economics of Brand Choice","description":"\u003ch1\u003eThe Behavioral Economics of Brand Choice\u003c\/h1\u003e \u003ch2\u003eFoxall, G.; Olivera-Castro, Jorge M.; Schrezenmaier, Teresa C.; James, V.\u003c\/h2\u003e \u003cp\u003eThis text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2007-06-27\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230006836\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230596733\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 292\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679155699852,"sku":"9780230006836","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230006836.jpg?v=1776570026","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230006836","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}