{"product_id":"9780230006607","title":"INSEAD Business Press: Positioning Services for Value Advantage","description":"\u003ch1\u003eINSEAD Business Press: Positioning Services for Value Advantage\u003c\/h1\u003e \u003ch2\u003eTeboul, J.\u003c\/h2\u003e \u003cp\u003eThis book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2006-09-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780230006607\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230579477\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 172\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47692262572172,"sku":"9780230006607","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780230006607.jpg?v=1776692268","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780230006607","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}