Big in Asia: 25 Strategies for Business Success

Backman, M.; Butler, C.

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

Details

Published by: Palgrave Macmillan

Publication Date: 2002-10-10

Format: Paperback

ISBN-13: 9780230000278

DOI: 10.1057/9781403914484

Dimensions: 235cm x155cm

Pages: 339